You’ve got your podcast or radio show up and running. You hit record, published your first episode… and then crickets.
Sound familiar? Don’t worry—you’re not alone. Producing a great show is only half the job. The other half is getting it heard.
Here are four proven ways to promote your show and grow your audience.
1. Post Consistently on Social Media
Social media is one of the fastest ways to build awareness for your show. Platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) are free tools that work—if you use them the right way.
Don’t just post once when the episode drops and forget about it. Break your episode into quotes, takeaways, or behind-the-scenes clips. Spread those posts out over the week to keep the conversation going.
2. Create Short Video Clips (Reels and Shorts)
Short-form video is dominating the internet right now. A 30-second highlight from your episode can grab more attention than a full-hour show.
Take key soundbites and turn them into YouTube Shorts, Instagram Reels, or TikTok clips. These short videos pull people in—and when they’re interested, they’ll come looking for the full episode.
3. Leverage Your Guest’s Audience
If you have guests on your show, make sure you give them everything they need to promote the episode too.
Send them a pre-made social media graphic, a sample caption, or even a direct download of the episode they can share with their own audience. This doubles (or even triples) your reach.
4. Don’t Forget Your Email List
Email is still one of the most powerful ways to promote your show. If you have a subscriber list, use it.
Let your audience know when a new episode drops. Share why it matters and give them a clear link to listen or watch.
Need Help with Promotion?
At Bluebook Media Group, we handle the hard part for you. From video clips and social posts to full multi-platform promotion, we help you grow while you focus on your message.
Contact us today to learn how we can promote your show to the world.
